About us

Our mission is to make personalized financial advice affordable and accessible to everyone.

Our story

I’ve always been a huge nerd about optimizing my financial situation, from getting the best deals to maximizing the points I earn from my credit cards. As that passion grew, I quickly became the person that my friends and family go to for financial advice. As more and more of my friends and colleagues started to balance all of life’s priorities – things like paying off student loans, saving for a down payment or starting a family – I realized that people needed more than a friend to talk with.

Research shows that 85% of adults feel financial anxiety. 1 However, when I looked at the options people had, it was clear why only 32% of them are getting professional financial advice 2. In the US today, most investment advisors focus on people who already have millions of dollars 3 or charge rates up to $5000 4 that are too high for many families. Something needed to change.

In the US today, most investment advisors focus on people who already have millions of dollars or charge rates up to $5000 that are too high for many families.

I left my job at Google Ventures with a mission to empower people to make great decisions about their money. Shortly after, with my long-time friend Chris Doyle, we founded Grove. We are building the first comprehensive financial planning service that is accessible and affordable for young professionals.

Chris Hutchins

Co-Founder and CEO

  1. Washington Mutual Progress and Planning Study 2016
  2. Washington Mutual Progress and Planning Study 2016
  3. Insights from The 2016 Fidelity RIA Benchmarking Study
  4. Forbes - How Much Do Advisors Cost?

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